False Label

The world of False Label.

False Label is a lifestyle brand rooted in an old-world sensibility and a quietly defiant point of view.

False Label Apothecary

Our Apothecary brings together candles we pour in small batches and cold-process soaps we carefully select for False Label. Scent and everyday essentials, with an old-world sensibility.

False Label Apparel

Our first apparel drop is in development: shirts, hoodies, and hats, with graphics in white and red.

Ritual, not routine.